On August 16, invited by the 2025 6th Financial and Tax Service Expo and 818 Financial and Tax Festival, Li Ya, Chairman of Lichen China, attended the conference as an important guest, participated in the "Intelligent Drawing of a New Chapter in Finance and Tax: AI Financial and Tax Consulting Intelligent Agent Launch Ceremony," and delivered a keynote speech titled "Branding × Chain Operation × Compliance - Value Breakthrough in the Agency Bookkeeping Industry" at the "Industry Leadership • Brand Synergy - Chain Development Path and Value Breakthrough Forum of the Agency Bookkeeping Industry."

As a flagship event in the financial and tax industry, this Financial Expo is themed "AI Fusion ・ Creating Wealth for the Future." Focusing on "Observing Industry Direction, Selecting Quality Projects, Finding Reliable Resources," It gathered presidents of national industry associations, opinion leaders, experts and scholars, heads of leading institutions, and tens of thousands of industry practitioners to jointly focus on the key issues of industry transformation. Leaders such as Guo Yongping, Director of the Party and Government Tax Administrative Law Enforcement Research Center of the State Taxation Administration, and Liu Qiang, President of the Agency Bookkeeping Industry Branch of the China Chief Accountant Association, were present. 

In his speech, Chairman Li pointed out that the current agency bookkeeping industry is entering a deep transformation and upgrading phase, facing challenges such as stricter policy supervision, intense market competition, sluggish growth, and accelerated AI substitution, as well as insufficient transformation momentum. Combining Lichen's successful experience, he emphasized that the industry must firmly follow the path of branding, chain operation, and compliance in the future. A strong brand is the core barrier to capturing the market, and chain operation is the key path to solving problems such as service homogenization, regional imbalance, and weak influence.